Questions 2
The Social Media Analytics tool that will allow me to
measure and analyse social data related to the Ned’s crepes is the Facebook
insighs.I will generate the two report from the period 22
May to 22 June and from 28 June to 28 July.Firstly, I would like to give the overview report
for the recent post.
Our latest post is our re-updating photo of Ned’s crepes store aims to remind again the location of our shop and promote our product simultaneously.According to the overview report, the post is posted on 10 Aug.it has reached 103 which means that 103 people has seen the post. However It has only engage d 14 people to click and that means only 14 people to click and see the post and at the same time know about the store location. I think that it might be because this photo is only to tell the public about our shop location and it’s nothing special for them and this resulting that they have only 4 likes on this post.It’s very obviously if compare to the second post,which is posted on 08 Aug.This is a post about the ‘Selamat Hari Raya’wishes to all the muslim friends.This post has reached 221,22 people to click inside the post and 11 people likes the post.Thus, through this analysis I know that among the people who are click and like our post had already received our wished and saw our post.
Below is the report between the period 23 May to 23 June
As seen above, the post which is about the
meaningful quotes start from 05 May had reached 919 has seen this post and 25
click and see the post but we only got 5 likes. However, as compare to the
picture posted on 09 June which is a picture of a cute dog(a quotes make as a
title). Although it has only has 190 reach but it is able to engage people as
there have 43 people click the post and 9 likes for this post. So ,after do the
analysis I found out that not all quotes is able to attract people to like and
see and if have a chance I prefer that can put the meaningful quotes into Ned’s
crepes products and promote the products at the same time.
Next is the data showing of the last 7 days (5
Aug-11 Aug)
For the page likes ,Ned’s crepes has 943 people
liking and 4 new page likes.It shown the percentage 33.3%increasing.For the
post reach, it has achieved 284 reach ,but it shown a decrease of 82.3%from
last weeks .From the graph above can see that the last week posts is more than
this week posts and result in decreasing trends meaning that lesser people
seeing the posts in this week. Next , is the engagement tab,there has 43 people
are engaged but 64.5% decrease from last week.For this whole week, Ned’s crepes
has 13 likes,1comments and 1 share for all those posts although there has 92
post clicks. On 29 June Ned’s crepes had posted a video about the process of
making crepes and this would definitely engaged people and I think that is the reason
last week did better than this week.
This is the page likes start from 22 May to 22 June
Now the total page like is 944.But
between the period 22 May to 22 June it has 975.So it shown
a decreasing treads of the likes.
The graph below shown the Net likes of the Ned’s
crepes
So the Net like shown the what changed of the Ned’s
crepes likes. Here have the people liking the post and unlike the post. On 04
June ,there has 643 organic likes as shown on the peak of the graph. After that
at the same day, there are also have people start to unlike the posts. On 05 June,
there have the negative result which is -18 meaning that there have people
unlike the posts.
This is the page and tab visits.This shown the
number of times that page tabs was viewed.Ned’s crepes has their timeline
viewed the most on 04 Jun .I think around the period Ned’s crepes still haven
has any promotion and to prevent the page ‘dead’.i think that’s the time my
team and I very active posting some product pictures and meaningful quotes on
the timeline.The admin tabs,photo tabs ,info tab and the likes tabs are the
least visits.
The below graph shown the where the page likes came
from.
According to the graph above, I found out that most
of the page likes of Ned’s crepes is came from seeing our Ned’s crepes Facebook
page .There also have a small portion fans used their phone and liked Ned’s
crepes page.
This is the post reach of Ned’s crepes.04 Jun has
the highest post reach which is 868 meaning that there are 868 people saw the
Ned’s crepes post.
This graph shown that the data about likes, comments
and shares. As showing above normally most of the people would like the Ned’s crepes post.Ned’s
crepe also have people sharing their post as it was no far if compare to the
people liking. Around 04 Jun they have most number of people sharing and liking
the post about the Wednesday is the middle of day that wishes.More people likes
and share this post to their friends as motivate and remind Friday is coming
soon.
Report between the period 28 June to 28 July
Between the period has people unlike the Ned’s
crepes Facebook page and this result in the decreasing like on the Facebook
page as shown in the figure above. There is around 13 July from 965 likes
decrease to 938 likes which is on 28 July.
The period between 13 July and 15 July are the worst
as the net likes are negative as most people un-liking the post than the people
liking the post.. However on 23 July the net likes has increase as show the
positive trends (positive 4).
Ned’s crepes likes most of it are came from their
fans seeing the post on the Facebook page.Thus at this period they are more
through the page .Using mobile phone, page suggestions, search are least for
this periods.
This show that the highest post reach is around the
periods 25 July as Ned’s crepe start to upload the videos to engage their followers.
The first video is about two funny and cute baby. On 29 July Ned’s crepes
posted a video about how their crepes are made and this would definitely engage
their fans.
This shows that the Ned’s crepes fans seeing their
post on Facebook. As the graph bar shows most of their fans will online and see
their page on Fridays. I think this is because people think that the next day
is weekends and can stay up all night and online.
The last one is the best post types of the Ned’s
crepes. The best post types of Ned’s crepe are videos. Videos have 1.3K average
reached and average engagement for post clicks are 162.There have 41 people
which are likes, comments and shares the videos posted on Facebook. For photo,
there are also have average 325 people see the photo, 41 post clicks and 10
likes ,comments and shares the photos. Therefore, the Ned’s crepes fans like to
watch videos instead of photos. I think that Ned’s crepe can post more videos
about their products because this way might could help them to increase the
sales simultaneously.
From this two report, I would like to make a summary.
As most of the Ned’s crepes fans like to watch videos instead of the photo. I
think that we can make a video about the story of the boss and what could
actually motivate him to start his own business and at the same time to carry
out promotion to increase the awareness of the Ned’s crepes.
This is end of my analysis：）
Signing off
Aricia
