Practical four

In the beginning, as a new year 1 student I was excited on embarking this new journey of learning Social Media Marketing(SMM). Upon hearing the module SMM, it interested me the most from the other modules that I take. I was really really keen to be able to learn new things from this module. However, on the first lesson, after knowing that we had to form groups and look for companies to help promote and advertise their company, I was taken aback. It was something new for all of us.  We did not want to let this shock hinder our progress and we started searching for companies.

I contributed by suggesting two companies located at Bugis+ to work with, Lavina and Le Bunny Bleu respectively. They were new companies that are new in the market so if we were to offer our services to help them promote and advertise their company for them without paying, I knew that they would not mind. Also we did search for other companies, as we would prefer to select and work with a certain company as a group. It would be pretty selfish if I had force them to select the recommendations that I had made.

At the end of the day, we decided to go with Jingting's recommendation of Ned's Crepe. We felt that they had great potential but they lack advertisements and due to its location, not many would know of its presence. Ned's Crepe which is located at the heart of Bugis Street are able to attract many young customers as Bugis Street is filled with shops ranging from accessories to clothing. When we started working with Ned's Crepe we were very nervous, as we were afraid of the expectations that were to be set by the manager and consultant. But turns out that all of us were wrong, after this few months of working with them, they were really understanding and they did not set any expectations for us to meet. They worked with what we provided and told us how to improve them from time to time. We would always sit down and discuss together about any new ideas or plans that we are interested to execute.

I also contributed by posting regularly of Facebook and coming up with some ideas for the posters. As the four of us were not that excellent with Photoshop, even after Syafiq teaching us the basics we decided that we all brainstorm for ideas together and Syafiq would help create the posters for the manager and consultant to access it. As for the reward card, I came out with the suggestion whereby customers after buying three crepes would be able entitled to a 50 cents discount, and after buying six crepes, they would be entitled to a free crepe and after buying nine crepes, they would then be entitled to a free meal. As the consultant wanted us to create a reward card which would be engaging and interactive, I used this idea which I had seen from many other reward cards from various companies. Then, as a group, we decided to implement this idea and tweak it a bit before finally deciding on how our reward card system would be like and how the overall reward card would look like.

Final Presentation

So today marks the end of our journey with Ms Dora Chua and Social Media Marketing. We had our final presentation today for Ned's Crepe.

In the coming weeks, we would have a quiz from Ms Dora, peer evaluation and practical four. Apart from those, we are also preparing for our final exams. This marks the end of our very first semester in Singapore Polytechnic and we had learn a lot and bonded together in this one semester.

In our presentation today, we talked about how we helped Ned's Crepes gain awareness through social media. We also talked about the plans that were executed, those that were not and elaborated on why it was able to happen and why it was not.

As a team, all of us as a whole felt that we all benefited from this module and we all felt that it was a experience for us that we would never forget. We would like to thank Ms Dora, Ned's Crepe, their manager Mr Chin Wee and their consultant Rydia! Thank you all for guiding us this past few months, guiding us on what to do and how to execute it and teaching us a few tricks or two! Even though some ideas that we wanted to execute were rejected, we did not feel dejected as we found out why it was not accepted and how we could further improve it.

All in all, a big thanks to the trio and good luck in all your future endeavors! As for us, all the best to each and everyone of class 1B23 for our upcoming exams, lets all do well and welcome semester two with a bang!

The Reward Card

Yesterday evening (23 July) our group sat down together to further discuss about our reward card. First we were discussing about the designs of the card and how it would actually attract customers to come back and buy their crepes again.

The consultant actually told us that the main thing of this reward card is that, there must be an ongoing relationship between Ned's Crepes and the customers. She did not want a plain reward card, but rather a reward card that is engaging. So all of us brainstormed together and we decided to come out with this design! Hopefully the consultant would be pleased with the reward card that we designed! Cheers! :)

    The Back of the Reward Card

The Back of the Reward Card

Well how does the reward card work then?

For every crepe that a customer buys, they are entitled to a chop on their reward card. 

However when customers purchase their 5th crepe, they are entitled to a 50 cents discount on their next purchase! 

But wait, this isn't it just yet! When customers purchases eight crepes, they are entitled to a free drink! 

Last but not least, at their eleventh purchase, they are entitled to a free crepe and a drink of their choice the next time they drop by!

Upcoming meeting with the Manager and Consultant

We contacted the manager and consultant of Ned's Crepes regarding a meeting to further discuss about some ideas we have in mind. And we have settled on a date which would be this Friday to meet up and discuss as a whole! We are excited about this meeting as we would be able to execute some of the ideas! So do keep a look out for our next blog post as we would we talking more about how the meeting went and what actions would be taken!

Cheers! And enjoy the rest of the week! :)

Also as mentioned in the blog previous blog post, we would be having a presentation tomorrow! All the best to all of us out there! Hopefully our slides would let y'all know some facts of the local and overseas company! And that we would be able to learn and gain knowledge as a whole. 

Le Bunny Bleu

So on the 26^th April 2013 at 1230, we were walking around Bugis, looking for shops. As we were walking, a shop caught my eye. It was Le Bunny Bleu. Located at #02-54 of Bugis+, it was located at the link bridge between Bugis Junction and Bugis+.

                                                  

 

 I decided to walk in to approach the boss and discuss whether we would collaborate together to help market their brand. After much discussion with the boss, I found out that their shop just opened recently and is a popular New York apparel that has been franchised in. He knew that we were students from Singapore Polythenic and was more than glad to let us help him advertise his shop through means of social media. But he was also concerned as to whether we were going to be serious in what we do. Likewise for the other shops that we all approached. We gave him our assurance that we would give a 110% in whatever we do, with that we gained his assurance and trust.    

                                 

After much research, I found out that the mission of Le Bunny Bleu is to create a unique trend on how shoes are being worn right now. Mixing the modern New York fashion scene with those of the romantic European vintage era. Personally, I found their shoes very unique as all their shoes had their trademark bunny logo on it. Like their mission, they gave me a modern and vintage feeling at the same time. Not being a female, I would not know how others might have their views on this. But with much advertising and marketing, I am sure Le Bunny Bleu would be a hit in Singapore. 

Eventually, the owner was more than glad to work with us, but sadly, we had to turn him down as we decided to work with Ned's Crepes instead.