Sunday, 12 May 2013

Le Bunny Bleu



So on the 26th April 2013 at 1230, we were walking around Bugis, looking for shops. As we were walking, a shop caught my eye. It was Le Bunny Bleu. Located at #02-54 of Bugis+, it was located at the link bridge between Bugis Junction and Bugis+.
                                                  


 




 I decided to walk in to approach the boss and discuss whether we would collaborate together to help market their brand. After much discussion with the boss, I found out that their shop just opened recently and is a popular New York apparel that has been franchised in. He knew that we were students from Singapore Polythenic and was more than glad to let us help him advertise his shop through means of social media. But he was also concerned as to whether we were going to be serious in what we do. Likewise for the other shops that we all approached. We gave him our assurance that we would give a 110% in whatever we do, with that we gained his assurance and trust.    
                                 
After much research, I found out that the mission of Le Bunny Bleu is to create a unique trend on how shoes are being worn right now. Mixing the modern New York fashion scene with those of the romantic European vintage era. Personally, I found their shoes very unique as all their shoes had their trademark bunny logo on it. Like their mission, they gave me a modern and vintage feeling at the same time. Not being a female, I would not know how others might have their views on this. But with much advertising and marketing, I am sure Le Bunny Bleu would be a hit in Singapore. 

Eventually, the owner was more than glad to work with us, but sadly, we had to turn him down as we decided to work with Ned's Crepes instead.



 

No comments:

Post a Comment