PRACTICAL 4

When we first heard that we had to choose a company that we were to work with, we first thought it was a joke as how were we supposed to approach a random company and ask if we could advertise for them when we have no qualifications. The first day after we formed our group, we immediately went down to different shops close to Singapore to begin asking. I was not surprised that many had turned us down. We went back home and decided on a few that was further away but had a higher chance for us to be able to work with them. The day we went to Ned's Crepe was the day we were very happy. As they were ready to work with us.

We are very lucky to have an understanding consultant and manager to work with. When we were busy with our other assignments, they understood and gave us more time for us to plan our ideas for the company. Even when our ideas were not the best, the consultant stepped in to help us improve on our ideas. When we went down to try the Crepe the manager was nice enough to let us eat the Crepe for free. My group and I appreciate their kindness and understanding that they showed to us. It is amazing how what we learn in class can be immediately implemented on a real company and see the effect on it. How a young group of students can make a small positive impact on a company just by applying what is being taught in class.


I contributed to this project by contacting the manager and consultant through text and emails. For example when we wanted to meet them, I would ask them if they were free or when we wanted some feedback on the posters, I would email them asking about it. I posted a video on the Facebook page on how a crepe was made in another country. Even though I cannot really use Photoshop that well or take good pictures, so I contributed by staying up with syafiq into the night when he was doing the poster and gave him some images that he could use for the poster. For the national day poster i gave him the idea of getting the discount from wearing red and the giveback to children in the children day poster.

For the reward card, I gave him the idea of using the letters used in the name Ned's Crepe for the back of the reward card. During the video recording, I helped Syafiq take a video from another angle and helped him take care of his lenses and whenever he needed them. For the presentation slides, I helped by checking on the language used and correcting it when necessary. Also checked if the flow of the slides was alright. This may not be a huge contribution but this is the best of my capabilities that I can give to my group members and to this project.

I had a splendid time working with this group even though we had our small misunderstandings here and there. It was a fruitful and an unforgettable experience. Hope to have more of such opportunities in the near future.

The video and poster

We are really happy that the consultant has actually approved our video to be posted on all their Social Media sites and that were we ecstatic when she said that she really appreciate our efforts!

The video is how we make crepes the Ned's way. If you are curious on what goes into the crepes besides the effort and passion, check out the video and spread it around.

Click here to watch the video!

We also did a poster for children's day. We want to give back to society so a portion of each crepe that is sold will go to a children in need. We should not always be receiving and we should also give back. We did a national day poster as well however the consultant had a better idea on it and told us to leave that to her.











                                                   Here's the poster for the children's day that we did:

Guess what exciting news!! Ned's Crepe is renovating and it will finish just before national day(9th august). Even though our project is ending next week, we are going to go down and take pictures of the new shop layout and we will also be giving out flyers on 8th of August. Can't wait to see the new look of Ned's Crepe.

THE DISCUSSION

last Friday, we met up with the consultant and the manager to further discuss our plans. We had a very productive talk for about 1 hour. We told them about the posters that we wanted to create, the promotions that we wanted to do and the purpose of all them. They shared their concern and the way that we can improve our ideas. For example, they wanted us to revise on the idea of our reward card and they also wanted us to do more research on posters before designing them as sending the right message is very important. Futhermore, the shop will be renovating and this means that the consultant wants a more detailed timeline on when and what we are going to do. We showed the manager our slides for the analysis of the overseas and local competitors and they were very impressed.Now is time for us to get very serious!!

Our trip to Ned's Crepes

                               

On 27^th of April, we met up with the manager of Ned’s Crepes as the boss was unavailable on that day. Our group went to Burger King to meet him. At first we were pretty nervous of how the meeting would turn out. However, during the meeting, he was very friendly and welcoming. This made it easier for us to share our ideas and to understand his opinions and concerns.

His first concern was if we were serious about the project. He said this because he had a bad experience with a previous group of poly students as they were not serious about their project. We assured him that we were serious and we would go all out to promote his company.

He told us that he had hired an advertising consultant and would want us to talk to the consultant when we are suggesting our ideas as he does not wish for any clash of ideas to occur.

 We also will be meeting the consultant soon to discuss our ideas we have. In the end the interview lasted for about 20 minutes and the manager was happy to work with us. All in all it was a very wonderful experience. Ned’s Crepes is located at 3 New Bugis Street, #02-07, Bugis, 188867

                              

INTRODUCTION

We are known as the TechBuilders, a group of 5 students from ‘Diploma of Business Information Technology’. We are from class 1B/23. The purpose of this blog is part of our Social Media Marketing module’s project. Our group consists of 5 members; namely, Aricia, Syafiq, Jingting, Ryan and Verghese. Our group leader is Aricia.